Doing work that makes a difference is a strong driver for most of us. Yet, there is a mixed message out there that to do meaningful work means you have to sacrifice success or profit. It reminds me of the idea of the starving artist. Ever notice the reactions to either you or someone else who speaks about a desire to do work that makes a difference? Usually there is a comment or two about how wonderful and what a sacrifice it must be. I really want you to challenge that “either/or” notion.
Guy Kawasaki is a major marketing and entrepreneurial guru. He recently reinforced the importance of making meaning as a keystone for business success.
Guyâ€™s perspective is that the core of a successful businesses is to make meaning. He says, â€œâ€¦those companies that are fundamentally founded to change the world, to make the world a better place, to make meaning are the companies that make a difference. They are the companies to succeed. My naive and romantic belief is that if you make meaning you will probably make money. But if you set out to make money you probably wonâ€™t make meaning and you wonâ€™t make money.â€
He cites the three ways as to make meaning as:
- Increase the quality of life
- Right a wrong
- Prevent the end of something good
I am trying to hit all three with The Disquiet in Men.
1. Quality of Life: To ease the tremendous suffering for men and their families resulting from ignoring their Disquiet – where they feel disconnected from who they are as men, their professional and personal success, and from their gifts. When someone lives from their core – their is a flow and ease to life. That person is able to go out and make a difference in the world.
2. Right a wrong: This one is working on several fronts. First to lend credibility to the idea that a midlife crisis is a profound rite of passage, not a TV sitcom joke. I want to help men see the impact of not engaging their Disquiet on themselves, their families and on society. I also want to surface the deep longing in men who want to make a meaningful difference in their legacy.
3. Preventing the end of something good: There is a need for balanced energy in the world. There is a need for the healthy masculine energy. There is a call for the warrior-like stand – not a soldier but as protectors and advocates – for people, the environment and right action.
I wrote earlier about my top goals. It is important to know your goals and a clarity on how you create meaning in your work. I have found that working with men who are experiencing Disquiet in their lives either do not have goals and meaning, or have become disconnected from them.
This is an important response to the messages from the Disquiet in your life.
How does your work have meaning? If it doesn’t how can you create it? Let me know? Stuck? Ask questions here or contact me directly.
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Tags: Resources, The Disquiet, Work, goals, Guy Kawasaki, living authentically, meaning in work